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To design a web site is only one element that is need to be succeed online and if the web design was not based on a solid, well planned Search Engine Marketing plan, then the performance of the web site is going to less than satisfactory.

Having excellent graphics or Flash will not bring in visitors to your site. Creating the best programmed web site or using the latest software won't do it either. Your web site must be seen by the Search Engines in order to attract visitors to your site.

It is no longer enough to simply add META tags, stuff keywords or do search engine submission of your site to a thousand search engine indexes and directories. It is a step by step process that require detailed scheduling, concrete research, exceptional programming, planned link building and patience.

The purpose of Search Engine Marketing is to increase web visitor counts by ranking very high in the search engines using the most suitable keywords describing the content of your site. This relative ranking is often viewed as a effort for the best use a few keywords, instead of a effort to out-do your competition. In other words, if you search on your target keyword phrase, you will see the leading 10 sites in the rankings. All you need to do now is to be as good as them or better, if you want to be number one site.

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